Sponsored Fitness Games: Bigger Prize Pools, Backed by Brands You Know
On Cadoo you stake money on a fitness goal, and if you hit it you get paid from the pot. Sponsored games take that same mechanic and put a brand's name on it. Instead of a plain player pool, a company like CrossFit, Brooks, Lululemon, or Whoop backs the challenge — often adding a prize pool on top of what players stake. Same rules, same real verification, bigger upside for you. Season 2 features 50+ sponsored games from brands like these, so if you love finishing a challenge and cashing out, this is where the pots get juicier.
How Sponsored Games Work for Players
A sponsored game plays exactly like any other Cadoo challenge. You pick one that fits your goal, pay the entry stake to lock in, then do the work over the game's dates. Finish and you split the pool with the other finishers; fall short and your stake rolls to the players who made it. The difference is the reward: a sponsor can add an optional prize pool that boosts the payout beyond the players' combined stakes, so your same entry fee competes for a larger total — all from your own phone, on your own schedule.
- Reps — pushups, situps, squats, pullups, and dips, counted and form-scored by CadooVision using your phone camera.
- Steps and distance — pulled from Apple Health or Google Health Connect, so your daily movement counts automatically.
- Leagues — every game earns points that move you up from Bronze toward Champions.
Why Verification Makes the Prize Real
A prize pool only matters if nobody can cheat their way into it, so Cadoo doesn't run on the honor system. For rep games, CadooVision uses AI pose detection through your phone camera to count each rep and score your form, so a sloppy half-squat doesn't count the same as a clean one. For steps and distance, the numbers come straight from your device's health data, not a box you tick. When you win a share of a sponsored pool, you earned it — and so did everyone else who got paid.
How to Find and Play Sponsored Games
Open the Cadoo app and browse the challenges — sponsored games carry the backing brand's name, so they're easy to spot. Pick one whose activity and dates fit your routine, pay your entry to join, and start logging reps or racking up steps. Want it on your own terms? You can also host your own fitness game in the Cadoo app and add a prize pool to make it worth chasing. Curious how brands end up behind these games? It's the same engine used for employee wellness that pays, literally, corporate wellness programs that actually work, and employee fitness programs — money stakes plus real verification driving people to actually finish.
Frequently Asked Questions
What is a sponsored game on Cadoo?
It's a normal Cadoo staking challenge with a brand's name on it. Brands like CrossFit, Brooks, Lululemon, and Whoop back the game and can add an optional prize pool that boosts the reward above what players stake.
How do I get paid for winning?
You pay an entry stake to join. Hit the goal by the deadline and you split the pool — players' stakes plus any sponsor-added prize pool — with the other finishers. Miss it and your stake goes to those who finished.
How does Cadoo know I actually did the workout?
Rep games are verified by CadooVision, using your phone camera and AI pose detection to count and form-score pushups, situps, squats, pullups, and dips. Step and distance games pull directly from Apple Health or Google Health Connect.
Ready to jump in? Browse and join a sponsored game in the app, or spin up your own — create your own branded challenge at cadoo.games, set the stake, and share the link. If you're with a brand or organization that wants a bigger sponsored or company-wide program, get in touch with the Cadoo team.
