Between registration and event day is a long, silent gap. Registrants lose momentum, no-shows pile up, and all the energy of sign-up day evaporates before your event even begins.
- Registrants disengage in the gap between sign-up and event day.
- No-shows and drop-offs hurt the experience and your numbers.
- No touchpoints to keep participants training and excited.
- One-day events leave engagement and buzz on the table.
How Cadoo solves it
Engagement from sign-up to start line
Registrants join money-staked training and step games in the lead-up, competing with fellow participants. Accountability keeps them prepared, engaged, and far more likely to show up.
Verified, fair for everyone
Steps and distance read from participants’ health apps and workouts are camera-verified — so training leaderboards are legitimate and everyone competes on the level.
Weeks of buzz, not one day
Leaderboards and shareable wins turn your registrant list into a buzzing community — and every shared clip markets your event to their network.
Frequently asked questions
How does Cadoo help a fitness event?
It keeps registrants engaged and training between sign-up and event day with verified, money-staked games — reducing no-shows and turning a one-day event into weeks of buzz.
What kinds of events does it fit?
Races, endurance events, step challenges, fitness competitions, and community events — any event with a lead-up you want to keep participants engaged through.
How do we add it to our event?
Email Tim@cadoo.io and we’ll set up a branded game program for your registrants.
Ready to launch a game for fitness event and race organizers?
Set up a branded, camera-verified fitness game through the Cadoo Upside Hub, or talk to us and we’ll build it with you.