Your Brand, In the Game
Most brand fitness campaigns are ads pretending to be motivation. Cadoo flips it: you host the workout, players stake their own money to show up, and every verified rep becomes marketing for you. That is what a fitness challenge platform for brands should be — instead of paying for impressions, you sponsor real games and let real proof-of-work carry your name. Players get paid to work out. Brands get marketing that sweats.
If you are a gym, trainer, apparel label, event, or sponsor looking to launch sponsored games, here is the mechanic: money-motivated fitness games where hitting your goal pays you and missing it sends your stake to the finishers — all camera- or device-verified so nobody games the system.
Workouts In. Marketing Out. — The Flywheel
Sponsored games only compound when each turn feeds the next. Cadoo's loop, Workouts in. Marketing out., spins in five turns:
- 1. Your brand. Anyone with an audience that should be moving — your members, your followers, your event crowd — is the fuel for the loop.
- 2. Branded games. Host under your own name as a private or branded Group. Run free onboarding games to fill the funnel, or staked money games with a prize pool for your most committed fans.
- 3. Verified UGC. Every camera-verified workout becomes a shareable "skinned" proof-of-work video wearing your mark.
- 4. Reach and proof. Players post their receipts. Your brand rides real, verified proof-of-work — not another polished ad nobody believes.
- 5. Sales and retention. More engagement, less churn, repeat purchase. Then the loop spins again, because those workouts feed the next round of games.
Why Verification Is the Whole Point
A sponsored challenge is only as valuable as its proof. Honor-system check-ins produce fake completions and worthless "content." CadooVision uses the phone camera and AI pose detection to count reps and score form on pushups, situps, squats, pullups, and dips, while steps and distance sync from Apple Health and Google Health Connect. So the reps in your branded videos actually happened — believable enough to move product, and safe to fund a prize pool around. Leagues run Bronze to Champions, so players keep coming back and your brand stays attached to their routine week after week.
Launching Your First Sponsored Game
Anyone can host. Pick your activity, choose a free onboarding game or a staked money game, gate it as a private or branded Group, and add a prize pool if you want. Then invite your audience and let the skinned videos do the marketing — minutes, not a media budget.
Frequently Asked Questions
What kinds of brands can host sponsored games?
Anyone with an audience that should be moving — gyms, personal trainers, apparel brands, fitness communities, events, and sponsors. If you have people you want engaged and healthier, you can host a branded game under your own name.
How are the workouts verified?
CadooVision uses the phone camera and AI pose detection to count reps and score form on pushups, situps, squats, pullups, and dips. Steps and distance come from Apple Health or Google Health Connect. Every workout is camera- or device-verified — never honor-system.
Do players really stake their own money?
Yes. Players stake money on a fitness goal. Hit it and they get paid; miss it and the stake goes to the players who finished. You can also add your own prize pool on top.
How does my brand get marketing out of it?
Every camera-verified workout becomes a shareable, skinned proof-of-work video wearing your mark. Players post their receipts, so your brand travels on real verified effort instead of ads.
Host a branded game and put your brand in the game — where players get paid to work out and your marketing sweats. New to the mechanics? Read how to host a fitness game in the Cadoo app, then launch your first sponsored challenge.
