2XU makes compression and endurance apparel. This page is a Cadoo daily walk game.
Why a Cadoo fitness game
Apparel lives in the fit pic unless the work shows up. A daily walk game puts 2XU on a habit people can share.
On our roadmap: redeem winnings toward 2XU goods and services. Not live yet. We’re building it.
Industry reference. Not affiliated with or endorsed by 2XU unless a partnership is announced.
What 2XU gets by sponsoring a Cadoo game
Not a logo on a landing page: a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof: you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends commit and sweat together. Each share carries your brand into their network: marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat: in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite: friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
2XU shareables: clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
2XU Recovery Walk
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
👟 Steps
Get in the game
Download Cadoo to join 2XU games. 2XU store credit goes to finishers while the funded pool lasts.
Download Cadoo2XU levels
2XU levels. Finish games to graduate. Higher levels unlock harder games and more 2XU store credit on skins. Get fit. Inspire friends.
Prize shelf
The back of the wrapper. Brand store skins are spendable with brand credit now. Merch and other prizes redeemed at the sponsor shop stay coming soon until in-store redemption is on. Store credit is not cash.
Prize shelf coming as this sponsor adds rewards you can work toward.
Fitness Games for Apparel & Footwear
Fitness became fashion. The brand lives in the fit pic and the drop, not in the workout, which makes the connection aesthetic, seasonal and easy to switch.
Your kit is the outfit in the clip
Every camera-verified workout renders wearing your skin: the look and the work in one shareable, not a logo stuck on a stock photo.
Proof-of-work UGC, not ad spend
Real reps, real sweat, posted by the athlete because she is proud of it. The marketing is the workout.
Make them earn the drop
Tie a release or a reward to verified work instead of a refresh button: scarcity that means something.
Reps are verified on camera; steps sync from the player’s device. Privacy · Terms
What 2XU gets
2XU keeps the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.
- Retention. Clients drift after the intro pack. The game keeps them on the calendar between visits.
- Churn. The back door closes when a live streak and an accountability deposit give a reason to stay every week.
- Growth. Skinned clips land in the group chat and bring friends who were not members. The skin is on the clip. The people who train become the marketers.
- Brand decay. When the name lives only in a drop, it fades. Verified workouts keep it in the work. Rewards spend on skins in the app. In-store redemption is not live.
Fund a series
You fund it. Cadoo runs the games. You send your people one link.