Activewear brands sell the promise of an active life, but the relationship usually ends at checkout. Ad costs keep climbing and loyalty is shallow: a customer buys once and forgets the brand until they need new leggings.
- Rising acquisition costs and shallow post-purchase loyalty.
- No ongoing relationship with customers between purchases.
- Sponsored content feels hollow and doesn’t drive real engagement.
- Hard to prove marketing spend actually built an active community.
How Cadoo solves it
A branded game customers actually play
Launch a game skinned in your brand where customers commit to real fitness goals. It’s an owned engagement channel that keeps your brand in their daily routine, not just their closet.
Verified effort, authentic content
Every workout is CadooVision-verified, and Cadoo turns it into a shareable highlight clip wearing your brand’s skin: a stream of authentic, branded workout content created by your customers, not an agency.
Loyalty through money and community
Money-backed accountability, leagues, and social competition build a genuinely active community around your brand: the kind of loyalty a discount code can’t buy.
Frequently asked questions
How do apparel brands use Cadoo?
Brands launch a branded fitness game where customers commit to real, verified goals. It drives acquisition and loyalty and generates a stream of shareable, branded workout content: all in an owned channel.
What are branded skins?
A skin is your brand’s look layered onto a customer’s verified workout highlight clip, so every shared win comes styled in your brand: authentic content created by real customers.
How do we launch a branded game?
Email Tim@cadoo.io or start through cadoo.games/cyoc, and we’ll build a branded game with you.
Ready to launch a game for activewear and apparel brand marketers?
Host a branded, CadooVision-verified fitness game on cadoo.games/cyoc, or talk to us and we will build it with you.
Where to go next
Pitch pages stay pitch-only. These doors do not mix competitor games on this page.