Cadoo × Fitt Insider
Private, renewing fitness games inspired by the brands Fitt covers. Play. Earn. Share branded proof.
Each game is tuned to the brand’s essence — the right activity, daily or total requirements, and a prize pool sized to one max payout. Learn more on our brand pages; go deeper on the brand’s own site from there.
Arcade games and copy are Cadoo originals inspired by Fitt’s coverage of the health & wellness economy. Not affiliated with or endorsed by the named brands. Want the newsletter? insider.fitt.co/newsletter
Join with an accountability deposit — free arcade games too.
Reps counted on camera; steps sync from your tracker. No honor system.
Money back + brand credit, and a skinned clip your friends can join from.
You get a UGC engine: skinned workout clips and completion cards players share — marketing that moves because someone actually did the work. See full examples on each brand page.
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
One private arcade series per brand to start — self-renewing so the shelf stays live. Tap Play to join in the app. Tap Learn more for shareable examples, sponsor benefits, and the full brand story.
“Unlock human performance.”WHOOP
Strain, recover, repeat — performance you can prove.
Every clip from this game wears the WHOOP badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Beat yesterday.”Garmin
Metrics that move with you — endurance as a lifestyle OS.
Every clip from this game wears the Garmin badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Just Do It.”Nike
Sport culture that starts with showing up.
Every clip from this game wears the Nike badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Sleep is the new fitness.”Oura (positioning)
Readiness first — sleep and recovery as the product.
Every clip from this game wears the Oura badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Together we go far.”Peloton
Community energy — classes that feel like a room full of people.
Every clip from this game wears the Peloton badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Judgement Free Zone.”Planet Fitness
Judgement Free — fitness that starts where you are.
Every clip from this game wears the Planet Fitness badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Be a visionary.”Gymshark
Creator-born training culture — lift, film, belong.
Every clip from this game wears the Gymshark badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Ohio born, American made. We are Rogue.”Rogue Fitness
Equipment and standards for people who take strength seriously.
Every clip from this game wears the Rogue badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Dream on.”On
Swiss-engineered running — clouds underfoot, community on the road.
Every clip from this game wears the On badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Sleep. Perform. Repeat.”Eight Sleep (positioning)
The bed as recovery hardware — sleep that performs.
Every clip from this game wears the Eight Sleep badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“The Best Workout in the World.”Barry's
Red room intensity — treadmill + floor, no hiding.
Every clip from this game wears the Barry's badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
“Power of she.”Athleta
Power of she — performance apparel with a purpose spine.
Every clip from this game wears the Athleta badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.