A running shoe is bought to be used — but footwear brands rarely see what happens after the box is opened. The relationship goes quiet, and the next purchase goes to whoever ran the better ad.
- No relationship with customers after the sale.
- Acquisition costs rising with diminishing loyalty.
- Athlete endorsements are expensive and feel remote to everyday runners.
- No authentic, at-scale content from real customers.
How Cadoo solves it
A game that gets customers moving
Launch a branded game where runners stake on step, distance, and fitness goals. Your brand becomes part of their daily run — an owned channel that keeps customers active and engaged.
Verified miles, real content
Steps and distance come from the runner’s health app and strength work is camera-verified. Cadoo turns each workout into a shareable clip in your brand’s skin — authentic content from everyday runners, not just sponsored athletes.
Loyalty built on real stakes
Money-staked accountability and community competition create a loyal, active base around your brand — the everyday runners who become repeat customers and advocates.
Frequently asked questions
How do footwear brands use Cadoo?
By launching a branded running and fitness game where customers stake on verified goals. It builds an active community around the brand and generates authentic, shareable content from real runners.
Are runs and distance verified?
Yes — steps and distance read from Apple Health or Google Health Connect, and strength work is camera-verified, so results and leaderboards are legitimate.
How do we get started?
Reach out at Tim@cadoo.io to design a branded running game for your footwear brand.
Ready to launch a game for footwear and running-shoe brand marketers?
Set up a branded, camera-verified fitness game through the Cadoo Upside Hub, or talk to us and we’ll build it with you.