The people your program serves don't relapse into old patterns on their worst day — they drift on their most ordinary one, when motivation is quiet and nothing is holding them accountable. Recovery brands are brilliant at the first thirty days and lose people in the silent stretch after. Engagement that fades is a member who quietly stops opening the app, stops moving, and stops believing your program is for them.
- Members feel motivated at intake, then lose steam once the novelty and early support fade.
- Daily habits like walking and simple workouts don't stick without something real holding people accountable.
- Check-ins and streak reminders are easy to ignore, so you can't tell who's genuinely engaged.
- Wins happen privately and quietly, so there's nothing members are proud to share that pulls others in.
How Cadoo solves it
Real stakes turn good intentions into daily action
Members put their own money on reaching a goal and bet against friends inside your community, so showing up stops being optional and becomes something they actively don't want to lose. For a recovery audience, that tangible skin in the game gives fragile new habits the weight they need to hold.
Verified effort you can actually trust
Cadoo counts reps and scores form with AI straight from the phone camera — pushups, squats, situps, pullups, dips, and plank holds — and reads daily steps from Apple Health or Google Health Connect. No honor system and no gaming the numbers, so the engagement you report to your team is effort that genuinely happened.
Leagues, leaderboards, and shareable wins that pull people back
Members climb leagues, compete on leaderboards, and turn their best moments into shareable, skinned highlight clips. Those visible, proud-of-it wins keep your community close, spark friendly rivalry, and give members something worth posting that draws new people toward your brand.
Frequently asked questions
How does Cadoo help Recovery Brands?
Cadoo gives your members a reason to keep moving every day by letting them stake real money on hitting fitness goals and bet against friends in your community. Because every rep is camera-verified and every step is read from their health app, you get engagement that's real and measurable — not just streaks people click through. Leagues, leaderboards, and shareable wins keep members returning long after the early enthusiasm fades.
How do you make sure members can't fake their workouts?
Cadoo verifies effort instead of trusting an honor system. Reps are counted and form-scored by AI directly from the phone camera across pushups, squats, situps, pullups, dips, and plank holds, while daily steps come straight from Apple Health or Google Health Connect. The camera handles reps only — steps always come from the health app — so the engagement numbers you see reflect work that actually got done.
How do we set up a game for our members?
You can create and configure a game in minutes through the Cadoo Upside Hub, or email Tim@cadoo.io and we'll help you tailor a challenge to your recovery community.
Ready to launch a game for recovery and wellness brand marketers?
Set up a branded, camera-verified fitness game through the Cadoo Upside Hub, or talk to us and we’ll build it with you.