Your acquisition funnel works. The problem starts the week after install, when the streak breaks, the notification gets swiped away, and another user quietly goes dormant. Free intentions don't hold people — and a dormant user is a churn number waiting to happen, no matter how good your workout library is.
- Users install with big intentions, then go quiet within days and never build a real habit.
- Push notifications and streak badges nudge, but nothing gives users an actual reason to work out today.
- Self-reported activity is easy to fake, so your engagement metrics don't reflect real effort.
- Wins stay locked inside the app, so nobody sees them and organic referral growth stalls.
How Cadoo solves it
Put real money on the goal, not just a badge
Cadoo lets your users bet their own money with friends on hitting a fitness goal, so following through pays off and flaking costs something. That single mechanic turns a soft in-app intention into a commitment users actually keep coming back to honor.
Every result is verified, so engagement is real
Cadoo's AI counts reps and scores form straight from the phone camera — pushups, squats, situps, pullups, dips, and plank holds — while daily steps read directly from Apple Health or Google Health Connect. Nobody games their way to a payout, so the activity behind your numbers is genuine effort, not gamed inputs.
Leagues, leaderboards, and shareable wins that pull users back
Cadoo wraps challenges in leagues and leaderboards that give users a standing to defend, plus skinned highlight clips they can share outside the app. Every shared win is a reason for your users to return — and a piece of organic reach working for your brand.
Frequently asked questions
How does Cadoo help Fitness App Brands?
Cadoo adds a verified, money-staked engagement layer to your fitness app: users bet on reaching fitness goals, prove the work with camera-counted reps and health-app steps, and compete in leagues and leaderboards. The stakes create real reasons to open the app daily, and verification means the engagement you report is genuine.
How do you stop users from cheating to win the money?
Verification is built in. Reps like pushups, squats, situps, pullups, dips, and plank holds are counted and form-scored by AI from the phone camera, and daily steps are read straight from Apple Health or Google Health Connect. The camera handles reps only — steps always come from the health app — so payouts go to real, proven effort.
How do we set Cadoo up for our fitness app?
You can spin up a game through the Cadoo Upside Hub, or email Tim@cadoo.io to plan a rollout tailored to your app and audience.
Ready to launch a game for fitness app marketers and growth leads?
Set up a branded, camera-verified fitness game through the Cadoo Upside Hub, or talk to us and we’ll build it with you.