The hardest problem for a wearable brand is the drawer. A tracker bought with enthusiasm ends up unworn within months once the novelty fades, and an unworn tracker is a subscription about to cancel.
- Novelty fades and trackers end up unworn: the classic drawer problem.
- Daily engagement drops, and subscription churn follows.
- The data the device captures isn’t turned into a reason to keep wearing it.
- No social or commitment-based hook to build a habit.
How Cadoo solves it
A daily reason to wear it
Cadoo turns the steps and activity your device already tracks into accountability games with friends. Now there’s something real on the line every day: a concrete reason to keep the tracker on.
Your data, verified and in play
Steps and activity flow in through Apple Health or Google Health Connect, and CadooVision-verified workouts add another honest signal, so games built on your device’s data are fair and cheat-proof.
Engagement that fights churn
Leagues, leaderboards, and shareable wins build a daily habit and a social community around your device: the engagement that keeps subscriptions active and trackers on wrists.
Frequently asked questions
How does Cadoo help a wearable brand?
It turns your device’s data into daily, accountability games with real accountability and community. That gives owners a reason to keep wearing the tracker every day, which directly reduces the disengagement that drives churn.
Does Cadoo work with our device data?
Cadoo reads steps and activity through Apple Health and Google Health Connect, which most wearables sync to, and adds CadooVision-verified workouts as an extra honest signal.
How do we launch an engagement program?
Email Tim@cadoo.io or use cadoo.games/cyoc to build a branded engagement program around your device.
Ready to launch a game for wearable and fitness-tracker brand marketers?
Host a branded, CadooVision-verified fitness game on cadoo.games/cyoc, or talk to us and we will build it with you.
Where to go next
Pitch pages stay pitch-only. These doors do not mix competitor games on this page.