You sold the hardware, the subscription auto-renews, and the machine sits cold in a corner by week six. Motivation is the product you can't ship in the box, and every idle unit is a churn risk with a cancel button. On-screen streaks and badges are easy to ignore because nothing is actually on the line.
- The post-purchase honeymoon fades fast: the equipment gets used hard for a month, then becomes an expensive clothes rack while your renewal date creeps up.
- Digital points, streaks, and badges cost members nothing to abandon, so they don't create the pull that gets someone off the couch on a Tuesday night.
- Your engagement metrics live and die on solo willpower, with no social layer that makes a member feel someone is counting on them to train.
- Leaderboards built on self-reported or sensor-only numbers invite doubt and gaming, so your community never fully trusts the standings.
How Cadoo solves it
Real money on the line, not just points
Members bet money with friends on hitting their goals, so every session on your equipment carries real stakes instead of a badge they can shrug off. That financial commitment turns your hardware from a nice-to-have into the tool they use to win, and gives them a concrete reason to keep the subscription active month after month.
Cheat-proof verification your community can trust
Cadoo counts reps and scores form with AI from the phone camera for pushups, squats, situps, pullups, dips, and plank holds, while daily steps read straight from Apple Health or Google Health Connect. Nobody fakes a win, so leaderboards and payouts stay clean and your members trust the standings on your platform, not just the marketing around them.
Leagues, leaderboards, and shareable wins
Members climb leagues, chase leaderboard spots, and turn their best efforts into skinned highlight clips they share with friends. Every shared clip is your brand traveling through a real member's feed, pulling their network toward the hardware and the challenges only your ecosystem offers.
Frequently asked questions
How does Cadoo help Connected Fitness Brands?
Cadoo layers money-staked, AI-verified challenges onto the workouts your members already do on your equipment. Members bet with friends on real fitness goals, their reps and form are verified by camera and their steps by their health app, and leagues plus shareable clips keep them coming back, which fights the post-purchase drop-off that drives subscription churn.
How do you keep challenges fair on connected equipment?
Verification is the whole point. Camera-based AI counts reps and scores form for pushups, squats, situps, pullups, dips, and plank holds, and daily steps are read directly from Apple Health or Google Health Connect, never self-reported. That keeps leaderboards and payouts honest so your community trusts every result.
How do we set up Cadoo for our brand?
You can spin up a game through the Cadoo Upside Hub, or email Tim@cadoo.io to design an engagement program tailored to your connected fitness ecosystem.
Ready to launch a game for connected and smart home-gym equipment brand marketers?
Set up a branded, camera-verified fitness game through the Cadoo Upside Hub, or talk to us and we’ll build it with you.