Every payer knows the quiet truth about wellness benefits: they get enrolled in and then ignored. Members sign up during open enrollment, download the app once, and never return — so the healthy-behavior data you need never shows up, and the members who’d benefit most are exactly the ones who drift away first.
- Members enroll in the wellness benefit once, then never open it again — leaving engagement metrics flat.
- Self-reported activity is easy to fudge, so you can’t trust the data behind incentives or reward payouts.
- The healthiest members log everything; the sedentary members you most want to move stay invisible.
- Points-based reward programs feel like homework, so participation decays long before renewal season.
How Cadoo solves it
Real stakes turn intention into logged activity
Members put their own money on the line to hit a fitness goal, so showing up stops being optional. That built-in accountability drives the sustained, repeated engagement a points dashboard never earns — and gives your program a reason members open it daily.
Camera and health-app verification you can actually trust
Cadoo counts and form-scores every pushup, squat, situp, pullup, dip, and plank hold with AI straight from the phone camera, and reads daily steps from Apple Health or Google Health Connect. The activity behind your incentives is verified movement, not an honor-system checkbox.
Leagues, leaderboards, and shareable wins keep members coming back
Members compete with friends, climb leagues and leaderboards, and share skinned highlight clips of their workouts. That social pull turns your wellness benefit into something members talk about — driving organic re-engagement across your population without another reminder email.
Frequently asked questions
How does Cadoo help Health Insurers?
Cadoo gives payers a wellness engagement platform members actually use. Members bet their own money on reaching fitness goals, prove the work through camera-verified reps and health-app steps, and stay hooked through leagues, leaderboards, and shareable wins — so you get sustained participation and trustworthy activity data instead of a benefit that sits unused after enrollment.
How does Cadoo make sure the activity is real and not self-reported?
Reps are counted and form-scored by AI directly from the phone camera — pushups, squats, situps, pullups, dips, and plank holds — while daily steps are read from Apple Health or Google Health Connect. The camera handles reps only; steps always come from the member’s health app, so the activity behind any incentive is verified, not claimed.
How do we set Cadoo up for our members?
You can stand up a game through the Cadoo Upside Hub, or email Tim@cadoo.io to design a wellness engagement program tailored to your member population.
Ready to launch a game for health insurer and payer wellness engagement leaders?
Set up a branded, camera-verified fitness game through the Cadoo Upside Hub, or talk to us and we’ll build it with you.