The gap between "I registered" and "I'm on the start line" is where cycling events lose their riders. Someone signs up months out full of ambition, then the winter miles never happen, the training plan gathers dust, and by event weekend they're undertrained, anxious, or a no-show. You've already got their entry fee — but an underprepared field means slow finishers, DNFs, and people who never come back for next year.
- Riders register with big intentions, then let the base miles slide until it's too late to build fitness.
- Long off-season and pre-event stretches have zero touchpoints, so your event goes silent in your entrants' lives.
- Undertrained riders show up nervous, finish slow, or DNF — and blame the experience, not their prep.
- No-shows and one-and-done entrants tank your year-over-year retention and referral word of mouth.
How Cadoo solves it
Put real money behind every training block
Riders stake their own cash on hitting the weekly goals that build event fitness — base miles, strength work, consistency. When there's money on the line, the Tuesday session actually happens, and your field arrives prepared instead of hopeful.
Verified reps and steps, not the honor system
Cadoo's AI counts and form-scores strength work — pushups, squats, situps, pullups, dips, and plank holds — straight from the phone camera, while daily steps read from Apple Health or Google Health Connect. Riders can't fake the work, so the accountability your event needs is real, not self-reported.
Leagues, leaderboards, and shareable wins that build your event's crowd
Entrants bet with friends, climb leagues and leaderboards, and post skinned highlight clips of their training. Every shared win markets your gran fondo for you and turns solo prep into a community counting down to your start line together.
Frequently asked questions
How does Cadoo help Cycling Events?
Cadoo keeps your registered riders training all the way to the start line. They stake real money on hitting verified fitness goals during the buildup to your gran fondo or event, prove the work on camera and through their health app, and compete with each other in leagues — so your field shows up prepared, engaged, and far more likely to return next year.
What exactly do riders have to prove, and can they cheat it?
Strength and core work — pushups, squats, situps, pullups, dips, and plank holds — is counted and form-scored by Cadoo's AI from the phone camera, and daily steps are pulled from Apple Health or Google Health Connect. The camera handles reps only, never steps, so there's no honor system to game. Riders either did the work or they didn't.
How do we set this up for our event?
You can spin up a game for your riders in minutes through the Cadoo Upside Hub, or email Tim@cadoo.io and we'll help you tailor a training challenge to your event calendar and start date.
Ready to launch a game for cycling event and gran fondo organizers?
Set up a branded, camera-verified fitness game through the Cadoo Upside Hub, or talk to us and we’ll build it with you.