Selling protein is easy on the first tub. The hard part is the second one: the customer who bought a great flavor, used it for two weeks, then let the container gather dust in the pantry. A shaker that goes quiet is a subscription that gets cancelled, and a discount code is a race to the bottom that trains buyers to wait for the next promo instead of building a habit around you.
- Customers buy one tub, lose the routine, and never come back for the reorder.
- Your loyalty program rewards purchases, not the workouts that actually build the habit.
- Coupons and giveaways buy attention for a day, then buyers drift to the next deal.
- You can't tell which fans truly train with your product versus who just clicked an ad.
How Cadoo solves it
Real money on the line, not another points balance
Your customers put a commitment deposit and play with friends on hitting a goal: a week of squats, a daily step count, a plank streak. That real accountability turn a flavor they liked into a routine they show up for, so your product rides along with the habit instead of the pantry shelf.
Cheat-proof verification, so the challenge means something
CadooVision counts every rep. It scores form straight from the phone camera (pushups, squats, situps, pullups, dips, and plank holds) while daily steps sync from Apple Health or Google Health Connect. Nobody fakes their way to a win, so your branded game stays credible and worth bragging about. Get fit. Inspire friends. Get paid.
Leagues, leaderboards, and shareable wins your brand owns
Fans climb leagues, chase leaderboard spots, and walk away with skinned highlight clips carrying your brand: the kind of proof-of-effort post that spreads to their whole feed. Every finished challenge becomes earned social reach instead of paid impressions.
Frequently asked questions
How does Cadoo help Protein Brands?
Cadoo turns your customers into an active community by letting them commit with friends on fitness goals, then verifying every workout on camera. Instead of a one-time tub sale, your brand becomes attached to a training habit: driving reorders, retention, and shareable content that spreads your name for you.
How do you make sure the workouts are real and not gamed?
CadooVision counts every rep. It form-scores pushups, squats, situps, pullups, dips, and plank holds from the phone camera, while daily steps sync from Apple Health or Google Health Connect. Because wins have to be earned and verified, your branded game stays credible and the leaderboard actually means something. Get fit. Inspire friends. Get paid.
How do we set up a branded game for our protein brand?
You can spin up a game in minutes through cadoo.games/cyoc, or email Tim@cadoo.io to design a challenge tailored to your brand, audience, and campaign goals.
Ready to launch a game for protein brand marketers?
Host a branded, CadooVision-verified fitness game on cadoo.games/cyoc, or talk to us and we will build it with you.
Where to go next
Pitch pages stay pitch-only. These doors do not mix competitor games on this page.