Selling protein is easy on the first tub. The hard part is the second one — the customer who bought a great flavor, used it for two weeks, then let the container gather dust in the pantry. A shaker that goes quiet is a subscription that gets cancelled, and a discount code is a race to the bottom that trains buyers to wait for the next promo instead of building a habit around you.
- Customers buy one tub, lose the routine, and never come back for the reorder.
- Your loyalty program rewards purchases, not the workouts that actually build the habit.
- Coupons and giveaways buy attention for a day, then buyers drift to the next deal.
- You can't tell which fans truly train with your product versus who just clicked an ad.
How Cadoo solves it
Real money on the line, not another points balance
Your customers stake their own cash and bet with friends on hitting a goal — a week of squats, a daily step count, a plank streak. That real stakes turn a flavor they liked into a routine they show up for, so your product rides along with the habit instead of the pantry shelf.
Cheat-proof verification, so the challenge means something
Cadoo's AI counts reps and scores form straight from the phone camera — pushups, squats, situps, pullups, dips, and plank holds — while daily steps read from Apple Health or Google Health Connect. Nobody fakes their way to a win, so your branded challenge stays credible and worth bragging about.
Leagues, leaderboards, and shareable wins your brand owns
Fans climb leagues, chase leaderboard spots, and walk away with skinned highlight clips carrying your brand — the kind of proof-of-effort post that spreads to their whole feed. Every finished challenge becomes earned social reach instead of paid impressions.
Frequently asked questions
How does Cadoo help Protein Brands?
Cadoo turns your customers into an active community by letting them bet real money with friends on fitness goals, then verifying every workout on camera. Instead of a one-time tub sale, your brand becomes attached to a training habit — driving reorders, retention, and shareable content that spreads your name for you.
How do you make sure the workouts are real and not gamed?
Every camera activity — pushups, squats, situps, pullups, dips, and plank holds — is counted and form-scored by Cadoo's AI from the phone camera, and daily steps are read from Apple Health or Google Health Connect. Because wins have to be earned and verified, your branded challenge stays credible and the leaderboard actually means something.
How do we set up a branded challenge for our protein brand?
You can spin up a game in minutes through the Cadoo Upside Hub, or email Tim@cadoo.io to design a challenge tailored to your brand, audience, and campaign goals.
Ready to launch a game for protein brand marketers?
Set up a branded, camera-verified fitness game through the Cadoo Upside Hub, or talk to us and we’ll build it with you.