The sale is the easy part. The hard part is what happens on day 40, when the treadmill turns into a coat rack and the rower gathers dust in the garage. Idle equipment doesn't just kill referrals and reviews — it quietly convinces your best customers that the next purchase, the accessory, the upgrade, the renewal, isn't worth it.
- Customers unbox the equipment, use it for two weeks, then let it sit — and blame the product, not their motivation.
- Idle machines mean no before-and-after stories, no referrals, and lukewarm reviews that stall your next launch.
- Your app or companion features get opened once and forgotten, so you have no daily reason to stay in front of the customer.
- Loyalty and accessory upsells fall flat because a customer who stopped working out has no reason to spend more.
How Cadoo solves it
Real money on the line, not another streak badge
Cadoo lets your customers put their own money behind a goal on your equipment and win it back by showing up. Real stakes turn a good intention into a daily session on the machine they bought from you.
Verified workouts, so the results are real
AI counts reps and scores form straight from the phone camera — pushups, squats, situps, pullups, dips, and plank holds — while daily steps read from Apple Health or Google Health Connect. Every completed challenge is proof your equipment is genuinely getting used, not gamed.
Leagues, leaderboards, and shareable wins for your brand
Customers bet with friends, climb leagues, and generate skinned highlight clips of their best sets. Every share puts your equipment in front of a new audience and turns your most active buyers into your loudest marketers.
Frequently asked questions
How does Cadoo help Fitness Equipment Brands?
Cadoo turns your equipment into a daily habit by letting customers stake real money on hitting fitness goals and win it back by actually working out. Camera-verified reps and health-app steps prove the sessions are real, so idle machines become active ones — driving retention, referrals, reviews, and upsells you can point to.
How do you stop people from cheating to win the money?
Verification is built in. Reps and form are counted and scored by AI from the phone camera for pushups, squats, situps, pullups, dips, and plank holds, and steps are read directly from Apple Health or Google Health Connect — the camera never estimates steps. If the work wasn't done, the payout doesn't happen.
How do we set up a game for our brand?
Set up a challenge for your customers through the Cadoo Upside Hub, or email Tim@cadoo.io and we'll help you design a game around your equipment.
Ready to launch a game for fitness equipment brand marketers?
Set up a branded, camera-verified fitness game through the Cadoo Upside Hub, or talk to us and we’ll build it with you.