WHOOP
“Unlock human performance.”WHOOP
Strain, recover, repeat — performance you can prove.
WHOOP Strain Streak
Earn up to $5Every clip from this game wears the WHOOP badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Cadoo × Athletech
The Athletech Arcade
Private, renewing fitness games built for the brands shaping the fitness industry. Play. Earn. Share branded proof.
Same shelf, different front door: each game is tuned to the brand’s essence — the right activity, daily or total requirements, and a prize pool sized to one max payout. Learn more on our brand pages; go deeper on the brand’s own site from there.
Built for the fitness industry’s brands.
Arcade games and copy are Cadoo originals. Not affiliated with or endorsed by Athletech News or the named brands. Athletech News
1
Put money on it
Join with an accountability deposit — free arcade games too.
2
Camera verifies the work
Reps counted on camera; steps sync from your tracker. No honor system.
3
Finish & share
Money back + brand credit, and a skinned clip your friends can join from.
Why brands sponsor Cadoo games
You get a UGC engine: skinned workout clips and completion cards players share — marketing that moves because someone actually did the work. See full examples on each brand page.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
Brand games
One private arcade series per brand to start — self-renewing so the shelf stays live. Tap Play to join in the app. Tap Learn more for shareable examples, sponsor benefits, and the full brand story.
Garmin
“Beat yesterday.”Garmin
Metrics that move with you — endurance as a lifestyle OS.
Garmin Long Game
Earn up to $5Every clip from this game wears the Garmin badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Nike
“Just Do It.”Nike
Sport culture that starts with showing up.
Nike Just Show Up
Earn up to $5Every clip from this game wears the Nike badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Oura
“Sleep is the new fitness.”Oura (positioning)
Readiness first — sleep and recovery as the product.
Oura Readiness Hold
Earn up to $5Every clip from this game wears the Oura badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Peloton
“Together we go far.”Peloton
Community energy — classes that feel like a room full of people.
Peloton Together Streak
Earn up to $5Every clip from this game wears the Peloton badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Planet Fitness
“Judgement Free Zone.”Planet Fitness
Judgement Free — fitness that starts where you are.
Planet Fitness First Rep Club
Earn up to $2Every clip from this game wears the Planet Fitness badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Gymshark
“Be a visionary.”Gymshark
Creator-born training culture — lift, film, belong.
Gymshark Pump Cam
Earn up to $5Every clip from this game wears the Gymshark badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Rogue
“Ohio born, American made. We are Rogue.”Rogue Fitness
Equipment and standards for people who take strength seriously.
Rogue Standards
Earn up to $10Every clip from this game wears the Rogue badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
On
“Dream on.”On
Swiss-engineered running — clouds underfoot, community on the road.
On Dream Run Prep
Earn up to $5Every clip from this game wears the On badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Eight Sleep
“Sleep. Perform. Repeat.”Eight Sleep (positioning)
The bed as recovery hardware — sleep that performs.
Eight Sleep AM Recovery
Earn up to $3Every clip from this game wears the Eight Sleep badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Barry's
“The Best Workout in the World.”Barry's
Red room intensity — treadmill + floor, no hiding.
Barry's Red Room Ready
Earn up to $10Every clip from this game wears the Barry's badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
HYROX
“The World Series of Fitness Racing.”HYROX
Fitness racing for every body - train like race day is coming, because it is.
HYROX Engine Builder
Earn up to $10Every clip from this game wears the HYROX badge.
Learn more: sponsor benefits, UGC examples, then the brand’s site.
Fitness games, by category
Every category feels a different version of the same problem: the customer stops moving, and the brand stops being part of her week. Here is what a branded game does about it — pick the shelf you live on.
Fitness Games for Wearables & Recovery
The band measures everything and moves no one. Data-rich, action-poor — and when the daily score stops feeling like a reason to train, the subscription is the next thing to go.
Turn the metric into a game
Readiness, strain and sleep stop being charts and start being the reason she trains today — inside a game wearing your name.
Verify what the wrist cannot see
Pushups, squats, situps, dips and pullups are counted on camera. Steps sync straight from the device. Nothing runs on the honor system.
Give the subscription a job
A member playing your weekly game has a live reason to keep paying past month three — the renewal defends itself.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Fitness Games for Studios & Gyms
You own the hour she is in the room and lose the six days she is not. Lapse, not cancellation, is what quietly kills LTV — you never lost her heart, you lost her calendar.
Stay her coach between visits
Verified home workouts under your name on the days she cannot get in — the relationship survives work, kids and travel.
Free to join, earned not bought
A front-desk QR opens your branded game. No purchase, no points card: she earns the reward in sweat, and every rep is proof.
The reward walks her back in
What she earns becomes credit with you, and the clip in her group chat brings a friend whose first visit happens at her side.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Fitness Games for Apparel & Footwear
Fitness became fashion. The brand lives in the fit pic and the drop, not in the workout — which makes the connection aesthetic, seasonal and easy to switch.
Your kit is the outfit in the clip
Every camera-verified workout renders wearing your skin — the look and the work in one shareable, not a logo stuck on a stock photo.
Proof-of-work UGC, not ad spend
Real reps, real sweat, posted by the athlete because she is proud of it. The marketing is the workout.
Make them earn the drop
Tie a release or a reward to verified work instead of a refresh button — scarcity that means something.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Fitness Games for Equipment & Connected Fitness
The hardware sale is one moment; usage is the whole business. Idle equipment is a churned subscription, a dead referral, and a returned unit waiting to happen.
Streaks that need the machine
Games built around showing up turn a purchase into a habit — and a habit into a renewal.
The relationship travels
Camera-verified bodyweight work counts on the road, so a hotel week does not break the streak or the subscription.
Owners become the demo reel
Every completion renders a branded clip and card. Your best marketing is the customer who actually uses it.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Fitness Games for Races & Events
You own registration day and race day, and almost nothing in the sixteen weeks between — the exact window where the did-not-start is decided and where sponsor value is invisible.
Make the build-up a season
Training blocks become verified games under your name, so the months before the start line belong to the event.
Registrants train together
A shared scoreboard and branded receipts turn a mailing list into a cohort — and cohorts show up on race day.
Year-round presence, repeat entries
One weekend becomes twelve months of branded proof-of-work, feeding next year’s registration and your sponsors’ reach.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms