Someone registers for your marathon months out, full of good intentions — then training slips, the long runs never happen, and race day arrives with a wave of no-shows and DNFs.
- Registrants lose training discipline over the long build-up.
- No-shows and DNFs hurt the event experience and your reputation.
- There’s no engagement between registration and race day.
- Charity and community runners drop off without accountability.
How Cadoo solves it
Accountability through the build-up
Runners stake on hitting weekly step and training targets in the months before your race, competing with fellow registrants. Real accountability keeps them logging the miles that get them to the start line.
Verified miles, no cheating
Steps and distance read straight from Apple Health or Google Health Connect, and camera-verified strength work counts too — so a completed training streak is real, and your leaderboards are legitimate.
A community that carries to race day
Leaderboards, leagues, and shareable training wins turn your registrant list into a motivated community — and every shared clip markets your event to their network.
Frequently asked questions
How does Cadoo reduce marathon no-shows?
By keeping registrants engaged and training through the build-up. Money-staked, verified training games maintain the discipline that gets runners to the start line ready — turning would-be no-shows into finishers.
How is training verified?
Steps and distance come from the runner’s health app (Apple Health or Google Health Connect), and strength work is camera-verified. No self-reporting, so leaderboards stay honest.
How do we add Cadoo to our event?
Email Tim@cadoo.io and we’ll set up a branded training game program for your registrants.
Ready to launch a game for marathon and running-event organizers?
Set up a branded, camera-verified fitness game through the Cadoo Upside Hub, or talk to us and we’ll build it with you.