Founded in 2002 and now part of Purpose Brands, Anytime Fitness runs small-format clubs that never close, with a single membership granting reciprocal access to every location worldwide. Most are unstaffed overnight by design.
Why a Cadoo fitness game
The whole promise is removing the access barrier — the door is never locked. That leaves motivation as the only barrier left, and an unstaffed 5am club offers the least human accountability of any brand on this shelf.
On our roadmap: redeem winnings toward Anytime Fitness goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by Anytime Fitness unless a partnership is announced.
Why Anytime Fitness is on this shelf
The industry case for a Anytime Fitness game, from the trade press.
Franchisee Anytime France acquired INTERVAL Sport Fitness Group, a French operator of 10 gyms, expanding the brand's European footprint.
Sydney Airport added an Anytime Fitness as airports build wellness into travel, with the US Department of Transportation proposing $1B for in-terminal mini-gyms.
Omega Fitness, a franchisee operated by Rainier Partners, acquired 21 Wisconsin-based Anytime Fitness gyms from MDS Fitness.
Reporting: Fitt Insider
Anytime Fitness on the record
Verified from the brand and the wider press.
More than 6,000 gyms worldwide, every one open 24 hours a day, 365 days a year.
Opened more than one new gym per day across 2025 — over 365 clubs in a single year.
What Anytime Fitness gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as brand credit that walks her through your door (repeat). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
Anytime Fitness shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Anytime Fitness Any Hour Club
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
💪 Pushups
Get in the game
Download Cadoo to join Anytime Fitness games and earn real money for working out.
Download CadooFitness Games for Studios & Gyms
You own the hour she is in the room and lose the six days she is not. Lapse, not cancellation, is what quietly kills LTV — you never lost her heart, you lost her calendar.
Stay her coach between visits
Verified home workouts under your name on the days she cannot get in — the relationship survives work, kids and travel.
Free to join, earned not bought
A front-desk QR opens your branded game. No purchase, no points card: she earns the reward in sweat, and every rep is proof.
The reward walks her back in
What she earns becomes credit with you, and the clip in her group chat brings a friend whose first visit happens at her side.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Redeem for Anytime Fitness in-store credit
Not yet activePlayers who finish Anytime Fitness games earn Anytime Fitness credit inside Cadoo today. The next step — spending it at your counter or checkout — is built and waiting on you. It stays off for every brand until we set it up together.
Work at Anytime Fitness? Turn this on.
Tell us who you are and what runs your checkout — we'll bring the integration snippet (or the zero-code option) and set up a test run.