“Sleep. Perform. Repeat.”Eight Sleep (positioning)
Eight Sleep builds the Pod — temperature-controlled sleep hardware for athletes and operators who treat recovery like training.
Why a Cadoo fitness game
Light daily situps keep the “perform” half honest after the Pod did its job — private, renewing, skinned. (Steps shareables are unskinned today.)
On our roadmap: redeem winnings toward Eight Sleep goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by Eight Sleep unless a partnership is announced.
What Eight Sleep gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
Talk sponsorship: Tim@cadoo.io
Eight Sleep shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Eight Sleep Arcade Daily Situps
🔥 Situps
Get in the game
Download Cadoo to join Eight Sleep games and earn real money for working out.
Download Cadoo