Garmin sits at the center of endurance and everyday health tracking: watches and data that turn movement into a long game.
Why a Cadoo fitness game
Garmin wearers already count every step. Two daily games give that count a goal: 8,000 steps from your phone’s health app (Apple Health or Health Connect), and 20 CadooVision-verified squatups. Friends play the same round, and winners earn Garmin credit.
On our roadmap: redeem winnings toward Garmin goods and services. Not live yet. We’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by Garmin.
Why Garmin is on this shelf
The industry case for a Garmin game, from the trade press.
Reported $1.75B in Q1 revenue with fitness up 42% YoY; coverage flagged AI coaching and a rumored WHOOP competitor, CIRQA.
Third straight quarter of record sales - fitness up 31% to $464M on the fenix 8 and Enduro 3.
Acquired MYLAPS, the Dutch sports timing and performance tracking platform.
Launched the CIRQA Smart Band, a screen- and subscription-free wearable aimed at wellness consumers beyond endurance athletes.
Acquired the TrainingPeaks and TrainHeroic coaching platforms.
Integrated into Meta and Oakley AI performance glasses for runners and cyclists, alongside Strava.
Reporting: Fitt Insider
In the news
Garmin acquires Moxy muscle-oxygen sensors
Garmin bought Moxy, the muscle-oxygen sensor brand, while also facing a separate lawsuit. The watch maker keeps buying the sensors that sit next to training.
Read at DC Rainmaker ↗Garmin is pitching wearables for women’s health programs
A Garmin piece describes how its bands, including the screenless CIRQA, can pass round-the-clock readings into a gym’s own software through the Garmin Health API or SDK. The case is that pregnancy, perimenopause and menopause need different programming, not one class for every member. Sleep, stress and recovery sit beside the workout.
Read at Athletech News ↗What Garmin gets by sponsoring a Cadoo game
Not a logo on a landing page: a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof: you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends commit and sweat together. Each share carries your brand into their network: marketing that moves because someone actually did the work.
Measurable engagement
CadooVision-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat: in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite: friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: tim@cadoo.io
Garmin shareables: clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Garmin Fans Daily Walk
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
Garmin Fans Daily Squatups
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
🦵 Squatups
👟 Steps
Get in the game
Download Cadoo to join Garmin games. Garmin store credit goes to winners while the funded pool lasts.
Download Cadoo on the App Store Get Cadoo on Google PlayGarmin levels
Garmin levels. Finish games to graduate. Higher levels unlock harder games and more Garmin store credit on skins. Get fit. Inspire friends. Get paid. CadooVision counts every rep.
Prize shelf
The back of the wrapper. Brand credit is spent in the store inside the Cadoo app, on brand skins. Store credit is not cash. Redeeming brand credit for in-store and online purchases at the brand is coming soon.
Spend brand credit on this skin in the brand store. Skins are live now.
Redeeming brand credit for in-store and online purchases at the brand is coming soon.
Fitness Games for Wearables & Recovery
The band measures everything and moves no one. Data-rich, action-poor, and when the daily score stops feeling like a reason to train, the subscription is the next thing to go.
Turn the metric into a game
Readiness, strain and sleep stop being charts and start being the reason she trains today: inside a game wearing your name.
Verify what the wrist cannot see
Pushups, squatups, situps, dipups and pullups are counted on camera. Steps come from Apple Health or Health Connect. Nothing runs on the honor system.
Give the subscription a job
A member playing your weekly game has a live reason to keep paying past month three: the renewal defends itself.
Reps are counted on camera; steps come from Apple Health or Health Connect. Privacy · Terms
What Garmin gets
Garmin keeps the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.
- Retention. Clients drift after the intro pack. The game keeps them on the calendar between visits.
- Churn. The back door closes when a live streak and a weekly goal with friends give a reason to stay every week.
- Growth. Skinned clips land in the group chat and bring friends who were not members. The skin is on the clip. The people who train become the marketers.
- Brand decay. When the name lives only in a drop, it fades. Verified workouts keep it in the work. Rewards spend on skins in the app. In-store redemption is not live.
Fund a series
You fund it. Cadoo runs the games. You send your people one link.