“Stronger Starts Here”Gold's Gym
Opened by bodybuilder Joe Gold in Venice Beach in 1965 and immortalised as the setting of Pumping Iron, Gold's Gym is the heritage strength brand of the industry. It has been owned since 2020 by Germany's RSG Group and spans more than 500 locations across over 30 countries.
Why a Cadoo fitness game
Gold's members already train to a program — their problem is not knowing what to do, it is the week that travel or injury breaks the split and momentum evaporates. A verified pushup streak keeps the competitive comparison alive on the days they cannot get under a bar.
On our roadmap: redeem winnings toward Gold's Gym goods and services. Not live yet — we’re building it.
Industry reference. Not affiliated with or endorsed by Gold's Gym unless a partnership is announced.
Gold's Gym in Athletech News
Recent coverage from the fitness industry's operator desk.
Debuted Hone, a training app with designs on non-members.
Reporting: Athletech News
Gold's Gym on the record
Verified from the brand and the wider press.
More than 500 locations across over 30 countries, six decades after the first gym opened in Venice Beach.
Acquired at a court-approved auction in July 2020 by Germany's RSG Group for approximately $100 million.
Reopened in the Southern California market in October 2025, for the first time in 36 years.
Signed a 15-unit franchise development agreement with Roknipour Investment Group covering Los Angeles and Orange County in September 2026.
In the news
Gold's Gym plans 15 new Southern California locations
Gold's Gym signed a 15-unit franchise development agreement with Roknipour Investment Group covering Los Angeles and Orange County. It extends the brand's return to the region where it first opened.
Read at Athletech News ↗What Gold's Gym gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat — in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
Gold's Gym shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Gold's Gym Iron Standard
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
💪 Pushups
Get in the game
Download Cadoo to join Gold's Gym games. Gold's Gym store credit goes to finishers while the funded pool lasts.
Download CadooFitness Games for Studios & Gyms
You own the hour she is in the room and lose the six days she is not. Lapse, not cancellation, is what quietly kills LTV — you never lost her heart, you lost her calendar.
Stay her coach between visits
Verified home workouts under your name on the days she cannot get in — the relationship survives work, kids and travel.
Free to join, earned not bought
A front-desk QR opens your branded game. No purchase, no points card: she earns the reward in sweat, and every rep is proof.
The reward walks her back in
What she earns becomes credit with you, and the clip in her group chat brings a friend whose first visit happens at her side.
Reps are verified on camera; steps sync from the player’s device. Privacy · Terms
What Gold's Gym gets
Gold's Gym keeps the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.
- Retention. Clients drift after the intro pack. The game keeps them on the calendar between visits.
- Churn. The back door closes when a live streak and an accountability deposit give a reason to stay every week.
- Growth. Skinned clips land in the group chat and bring friends who were not members. The skin is on the clip. The people who train become the marketers.
- Brand decay. When the name lives only in a drop, it fades. Verified workouts keep it in the work. Rewards spend on skins in the app. In-store redemption is not live.
Fund a series
You fund it. Cadoo runs the games. You send your people one link.