“Stronger Starts Here”Gold's Gym
Opened by bodybuilder Joe Gold in Venice Beach in 1965 and immortalised as the setting of Pumping Iron, Gold's Gym is the heritage strength brand of the industry. It has been owned since 2020 by Germany's RSG Group and spans more than 500 locations across over 30 countries.
Why a Cadoo fitness game
Gold's members already train to a program — their problem is not knowing what to do, it is the week that travel or injury breaks the split and momentum evaporates. A verified pushup streak keeps the competitive comparison alive on the days they cannot get under a bar.
On our roadmap: redeem winnings toward Gold's Gym goods and services. Not live yet — we’re building it.
Industry reference. Not affiliated with or endorsed by Gold's Gym unless a partnership is announced.
Gold's Gym on the record
Verified from the brand and the wider press.
More than 500 locations across over 30 countries, six decades after the first gym opened in Venice Beach.
Acquired at a court-approved auction in July 2020 by Germany's RSG Group for approximately $100 million.
Reopened in the Southern California market in October 2025, for the first time in 36 years.
What Gold's Gym gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as brand credit that walks her through your door (repeat). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
Gold's Gym shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Gold's Gym Iron Standard
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
💪 Pushups
Get in the game
Download Cadoo to join Gold's Gym games and earn real money for working out.
Download CadooFitness Games for Studios & Gyms
You own the hour she is in the room and lose the six days she is not. Lapse, not cancellation, is what quietly kills LTV — you never lost her heart, you lost her calendar.
Stay her coach between visits
Verified home workouts under your name on the days she cannot get in — the relationship survives work, kids and travel.
Free to join, earned not bought
A front-desk QR opens your branded game. No purchase, no points card: she earns the reward in sweat, and every rep is proof.
The reward walks her back in
What she earns becomes credit with you, and the clip in her group chat brings a friend whose first visit happens at her side.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Redeem for Gold's Gym in-store credit
Not yet activePlayers who finish Gold's Gym games earn Gold's Gym credit inside Cadoo today. The next step — spending it at your counter or checkout — is built and waiting on you. It stays off for every brand until we set it up together.
Work at Gold's Gym? Turn this on.
Tell us who you are and what runs your checkout — we'll bring the integration snippet (or the zero-code option) and set up a test run.