“Jiu-Jitsu for Everyone”Gracie Barra
Founded in Rio de Janeiro in 1986 by Master Carlos Gracie Jr. and headquartered in California since 2005, Gracie Barra binds independently run schools to a single global curriculum — Fundamentals, Advanced and Expert — from first class to black belt.
Why a Cadoo fitness game
Jiu-jitsu has an unusually long gap between starting and feeling competent, and the network's whole promise is a structured path that only advances through consistent attendance. Conditioning is what makes early rolls survivable, and it is exactly what goes untouched between classes.
On our roadmap: redeem winnings toward Gracie Barra goods and services. Not live yet — we’re building it.
Industry reference. Not affiliated with or endorsed by Gracie Barra unless a partnership is announced.
Gracie Barra on the record
Verified from the brand and the wider press.
More than 1,000 schools across over 45 countries, with over 100,000 students and some 2,000 instructors certified annually.
Runs one structured global curriculum — GB1 Fundamentals through GB2 Advanced and GB3 Expert — designed for consistency from beginner to black belt.
What Gracie Barra gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as brand credit that walks her through your door (repeat). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
Gracie Barra shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Gracie Barra Frame Work
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
⏱️ Plank
Get in the game
Download Cadoo to join Gracie Barra games and earn real money for working out.
Download CadooFitness Games for Studios & Gyms
You own the hour she is in the room and lose the six days she is not. Lapse, not cancellation, is what quietly kills LTV — you never lost her heart, you lost her calendar.
Stay her coach between visits
Verified home workouts under your name on the days she cannot get in — the relationship survives work, kids and travel.
Free to join, earned not bought
A front-desk QR opens your branded game. No purchase, no points card: she earns the reward in sweat, and every rep is proof.
The reward walks her back in
What she earns becomes credit with you, and the clip in her group chat brings a friend whose first visit happens at her side.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Redeem for Gracie Barra in-store credit
Not yet activePlayers who finish Gracie Barra games earn Gracie Barra credit inside Cadoo today. The next step — spending it at your counter or checkout — is built and waiting on you. It stays off for every brand until we set it up together.
Work at Gracie Barra? Turn this on.
Tell us who you are and what runs your checkout — we'll bring the integration snippet (or the zero-code option) and set up a test run.