HYROX turned the gym into a sport: 8km of running plus 8 functional stations, same format worldwide, from first-timers to world championships. Its ecosystem of affiliated clubs, equipment, and events is mainstreaming hybrid training.
Why a Cadoo fitness game
A daily verified squat-volume game is race prep with receipts: engine work between events, streaks that mirror training blocks, and every clip carrying the badge of the race everyone is training for.
On our roadmap: redeem winnings toward HYROX goods and services. Not live yet. We’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by HYROX.
Why HYROX is on this shelf
The industry case for a HYROX game, from the trade press.
L Catterton is reportedly eyeing an investment as HYROX projects $220M+ in 2026 revenue across clubs, equipment, apparel, and partnerships with PUMA and Centr.
Eclipsed 5,000 affiliated training clubs and launched its own performance centers.
Orangetheory became an official HYROX affiliate partner; Gold's Gym added HYROX training centers via RSG Group (issue 387).
Expects 2M global participants across 2026/27, up from 650K in 2025, and is adopting a 10-day festival format.
Became the format Nike Hybrid was built for, alongside PUMA’s HYROX deal and adidas’ ATHX co-sign.
An L Catterton-led group including the co-founders and WndrCo took a majority ownership from Infront. Bloomberg had pegged a potential deal at about $700M. 1.4M participants and 100+ events in the 2025/26 season.
Reporting: Fitt Insider
HYROX in Athletech News
Recent coverage from the fitness industry's operator desk.
Athletech reported fitness racing chasing an Olympic dream as HYROX’s popularity soars.
Life Time’s CEO set out a plan to take on HYROX with a spectator competition.
Sold to an L Catterton-led group in a deal that includes the brand’s co-founders.
Partnered with HFA to pair The HFA Show 2027 trade show with HYROX Las Vegas in March.
Reporting: Athletech News
In the news
HYROX founders back Xenom fitness competitions
The HYROX founders invested in Xenom and struck a partnership around fitness competitions. The race brand is widening the surface around the event itself.
Read at Athletech News ↗HYROX pushes a digital training platform into gyms
HYROX Training+ is moving into gym software stacks, including ABC Fitness and EGYM, so race prep can live on the club floor year-round. A digital race-prep layer still needs a verified habit on the days the class is closed.
Read at Athletech News ↗HYROX heads to the HFA Show in Las Vegas
HYROX and HFA are pairing the fitness industry's flagship US trade show with a HYROX race in Las Vegas. The HFA Show 2027 runs March 10 to 12, and HYROX Las Vegas follows from March 12 to 14.
Read at Athletech News ↗What HYROX gets by sponsoring a Cadoo game
Not a logo on a landing page: a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof: you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends commit and sweat together. Each share carries your brand into their network: marketing that moves because someone actually did the work.
Measurable engagement
CadooVision-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat: in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite: friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: tim@cadoo.io
HYROX shareables: clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
HYROX Fans Engine Builder
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
HYROX Fans Daily Steps
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
🦵 Squatups
👟 Steps
Get in the game
Download Cadoo to join HYROX games. HYROX store credit goes to winners while the funded pool lasts.
Download Cadoo on the App Store Get Cadoo on Google PlayHYROX levels
HYROX levels. Finish games to graduate. Higher levels unlock harder games and more HYROX store credit on skins. Get fit. Inspire friends. Get paid. CadooVision counts every rep.
Prize shelf
The back of the wrapper. Brand credit is spent in the store inside the Cadoo app, on brand skins. Store credit is not cash. Redeeming brand credit for in-store and online purchases at the brand is coming soon.
Prize shelf coming as this sponsor adds rewards you can work toward.
Fitness Games for Races & Events
You own registration day and race day, and almost nothing in the sixteen weeks between: the exact window where the did-not-start is decided and where sponsor value is invisible.
Make the build-up a season
Training blocks become verified games under your name, so the months before the start line belong to the event.
Registrants train together
A shared scoreboard and branded receipts turn a mailing list into a cohort, and cohorts show up on race day.
Year-round presence, repeat entries
One weekend becomes twelve months of branded proof-of-work, feeding next year’s registration and your sponsors’ reach.
Reps are counted on camera; steps come from Apple Health or Health Connect. Privacy · Terms
What HYROX gets
HYROX keeps the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.
- Retention. Clients drift after the intro pack. The game keeps them on the calendar between visits.
- Churn. The back door closes when a live streak and a weekly goal with friends give a reason to stay every week.
- Growth. Skinned clips land in the group chat and bring friends who were not members. The skin is on the clip. The people who train become the marketers.
- Brand decay. When the name lives only in a drop, it fades. Verified workouts keep it in the work. Rewards spend on skins in the app. In-store redemption is not live.
Fund a series
You fund it. Cadoo runs the games. You send your people one link.