“The World Series of Fitness Racing.”HYROX
HYROX turned the gym into a sport: 8km of running plus 8 functional stations, same format worldwide, from first-timers to world championships. Its ecosystem of affiliated clubs, equipment, and events is mainstreaming hybrid training.
Why a Cadoo fitness game
A daily verified squat-volume game is race prep with receipts: engine work between events, streaks that mirror training blocks, and every clip carrying the badge of the race everyone is training for.
On our roadmap: redeem winnings toward HYROX goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by HYROX unless a partnership is announced.
As covered by Fitt Insider
Why HYROX is on this shelf — straight from Fitt's reporting.
L Catterton is reportedly eyeing a stake as HYROX projects $220M+ in 2026 revenue across clubs, equipment, apparel, and partnerships with PUMA and Centr.
Eclipsed 5,000 affiliated training clubs and launched its own performance centers.
Orangetheory became an official HYROX affiliate partner; Gold's Gym added HYROX training centers via RSG Group (issue 387).
What HYROX gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as brand credit that walks her through your door (repeat). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
HYROX shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
HYROX Engine Builder
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
🦵 Squats
Get in the game
Download Cadoo to join HYROX games and earn real money for working out.
Download Cadoo