“Dream on.”On
On (On Running) turned CloudTec cushioning into a lifestyle running brand — performance shoes with design-world gravity.
Why a Cadoo fitness game
Daily squats are the at-home strength half of a runner’s week — skinned proof that pairs with On’s motion culture. (Steps shareables are unskinned today.)
On our roadmap: redeem winnings toward On goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by On unless a partnership is announced.
Why On is on this shelf
The industry case for a On game, from the trade press.
Expected sales over $2.6B in 2024 - up from $286M in 2019.
Debuted the Cloud X Tempo Pro, its first fitness-racing shoe, and signed HYROX athletes Roncevic and Steensgaard.
Apparel sales up 80% in H1 on the softness-meets-strength push; Track Nights blend elite racing with festival energy.
Marked race finishes with commemorative flash tattoos as brands began designing for the post-race letdown.
Shares fell over 20% after Q2 as it defended full-price integrity over discounting; under-34s are now a third of its base.
Launched a football (soccer) category and signed Kylian Mbappé as global ambassador after his 20-year Nike run, with Thierry Henry as director of football and LightSpray cleat work.
Reporting: Fitt Insider
What On gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat — in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
On shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
On Dream Run Prep
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
👟 Steps
Get in the game
Download Cadoo to join On games and earn On store credit (in-app skins today; in-store redeem after Brand account activation).
Download CadooFitness Games for Apparel & Footwear
Fitness became fashion. The brand lives in the fit pic and the drop, not in the workout — which makes the connection aesthetic, seasonal and easy to switch.
Your kit is the outfit in the clip
Every camera-verified workout renders wearing your skin — the look and the work in one shareable, not a logo stuck on a stock photo.
Proof-of-work UGC, not ad spend
Real reps, real sweat, posted by the athlete because she is proud of it. The marketing is the workout.
Make them earn the drop
Tie a release or a reward to verified work instead of a refresh button — scarcity that means something.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Redeem for On in-store credit
Not yet activePlayers who finish On games earn On credit inside Cadoo today. The next step — spending it at your counter or checkout — is built and waiting on you. It stays off for every brand until we set up a Cadoo Brand account together.
Work at On? Turn this on.
Tell us who you are and what runs your checkout — we'll bring the integration snippet (or the zero-code option) and set up a test run. Redemption stays greyed until that account is certified.