“Sleep is the new fitness.”Oura (positioning)
Oura Ring made sleep and readiness mainstream wellness infrastructure — a ring that tells you whether today is a push day or a restore day.
Why a Cadoo fitness game
Gentle daily situps pair readiness culture with verified, skinned shareables — consistency without pretending every day is a PR. (Steps shareables are unskinned today.)
On our roadmap: redeem winnings toward Oura goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by Oura unless a partnership is announced.
What Oura gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
Talk sponsorship: Tim@cadoo.io
Oura shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Oura Arcade Daily Situps
🔥 Situps
Get in the game
Download Cadoo to join Oura games and earn real money for working out.
Download Cadoo