Peloton turned home workouts into a shared stage: instructors, leaderboards, and a membership that thrives on showing up with others.
Why a Cadoo fitness game
Daily squats capture class energy in a phone-sized challenge: verified reps, competing with friends, skinned clips that feel like finishing a ride.
On our roadmap: redeem winnings toward Peloton goods and services. Not live yet. We’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by Peloton.
Why Peloton is on this shelf
The industry case for a Peloton game, from the trade press.
Spotify launched a fitness hub with 1,400+ Peloton classes for premium subscribers.
Rolled out commercial gym equipment as part of its strength-first, omnichannel push.
Partnered with Truemed so consumers can buy equipment with pre-tax HSA/FSA dollars.
Reporting: Fitt Insider
Peloton in Athletech News
Recent coverage from the fitness industry's operator desk.
Patents pointed to AI workouts that adapt in real time.
Went all-in on running with three new treadmills and AI-powered running features.
Reporting: Athletech News
In the news
Peloton goes all in on running
Peloton introduced three new treadmills and a set of AI-powered running features. It is one of the largest product moves since Peter Stern became CEO, and it arrives in the middle of an endurance sports boom.
Read at Athletech News ↗What Peloton gets by sponsoring a Cadoo game
Not a logo on a landing page: a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof: you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends commit and sweat together. Each share carries your brand into their network: marketing that moves because someone actually did the work.
Measurable engagement
CadooVision-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat: in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite: friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: tim@cadoo.io
Peloton shareables: clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Peloton Fans Together Streak
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
Peloton Fans Daily Steps
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
🦵 Squatups
👟 Steps
Get in the game
Download Cadoo to join Peloton games. Peloton store credit goes to winners while the funded pool lasts.
Download Cadoo on the App Store Get Cadoo on Google PlayPeloton levels
Peloton levels. Finish games to graduate. Higher levels unlock harder games and more Peloton store credit on skins. Get fit. Inspire friends. Get paid. CadooVision counts every rep.
Prize shelf
The back of the wrapper. Brand credit is spent in the store inside the Cadoo app, on brand skins. Store credit is not cash. Redeeming brand credit for in-store and online purchases at the brand is coming soon.
Spend brand credit on this skin in the brand store. Skins are live now.
Redeeming brand credit for in-store and online purchases at the brand is coming soon.
Fitness Games for Equipment & Connected Fitness
The hardware sale is one moment; usage is the whole business. Idle equipment is a churned subscription, a dead referral, and a returned unit waiting to happen.
Streaks that need the machine
Games built around showing up turn a purchase into a habit, and a habit into a renewal.
The relationship travels
CadooVision-verified bodyweight work counts on the road, so a hotel week does not break the streak or the subscription.
Owners become the demo reel
Every completion renders a branded clip and card. Your best marketing is the customer who actually uses it.
Reps are counted on camera; steps come from Apple Health or Health Connect. Privacy · Terms
What Peloton gets
Peloton keeps the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.
- Retention. Clients drift after the intro pack. The game keeps them on the calendar between visits.
- Churn. The back door closes when a live streak and a weekly goal with friends give a reason to stay every week.
- Growth. Skinned clips land in the group chat and bring friends who were not members. The skin is on the clip. The people who train become the marketers.
- Brand decay. When the name lives only in a drop, it fades. Verified workouts keep it in the work. Rewards spend on skins in the app. In-store redemption is not live.
Fund a series
You fund it. Cadoo runs the games. You send your people one link.