Rogue is the strength-equipment standard: barbells, rigs, and a brand that speaks fluent garage-gym and Games floor.
Why a Cadoo fitness game
Pullups are the Rogue-honest test. Verified reps + skinned shareables put serious strength on a loop without a meet calendar.
On our roadmap: redeem winnings toward Rogue goods and services. Not live yet. We’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by Rogue.
Why Rogue is on this shelf
The industry case for a Rogue game, from the trade press.
Rogue-supported XENOM - a $15M-backed 'decathlon of fitness' - is scaling competition formats alongside adidas-backed ATHX.
Launched a rowing erg, expanding from strength into cardio metal.
Rogue Echo Bikes anchor Rumble co-founder Noah Neiman's new boxing-fitness concept.
Reporting: Fitt Insider
What Rogue gets by sponsoring a Cadoo game
Not a logo on a landing page: a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof: you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends commit and sweat together. Each share carries your brand into their network: marketing that moves because someone actually did the work.
Measurable engagement
CadooVision-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat: in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite: friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: tim@cadoo.io
Rogue shareables: clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Rogue Fans Standards
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
Rogue Fans Daily Steps
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
Rogue Fans Daily Squatups
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
🧗 Pullups
👟 Steps
🦵 Squatups
Get in the game
Download Cadoo to join Rogue games. Rogue store credit goes to winners while the funded pool lasts.
Download Cadoo on the App Store Get Cadoo on Google PlayRogue levels
Rogue levels. Finish games to graduate. Higher levels unlock harder games and more Rogue store credit on skins. Get fit. Inspire friends. Get paid. CadooVision counts every rep.
Prize shelf
The back of the wrapper. Brand credit is spent in the store inside the Cadoo app, on brand skins. Store credit is not cash. Redeeming brand credit for in-store and online purchases at the brand is coming soon.
Prize shelf coming as this sponsor adds rewards you can work toward.
Fitness Games for Equipment & Connected Fitness
The hardware sale is one moment; usage is the whole business. Idle equipment is a churned subscription, a dead referral, and a returned unit waiting to happen.
Streaks that need the machine
Games built around showing up turn a purchase into a habit, and a habit into a renewal.
The relationship travels
CadooVision-verified bodyweight work counts on the road, so a hotel week does not break the streak or the subscription.
Owners become the demo reel
Every completion renders a branded clip and card. Your best marketing is the customer who actually uses it.
Reps are counted on camera; steps come from Apple Health or Health Connect. Privacy · Terms
What Rogue gets
Rogue keeps the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.
- Retention. Clients drift after the intro pack. The game keeps them on the calendar between visits.
- Churn. The back door closes when a live streak and a weekly goal with friends give a reason to stay every week.
- Growth. Skinned clips land in the group chat and bring friends who were not members. The skin is on the clip. The people who train become the marketers.
- Brand decay. When the name lives only in a drop, it fades. Verified workouts keep it in the work. Rewards spend on skins in the app. In-store redemption is not live.
Fund a series
You fund it. Cadoo runs the games. You send your people one link.