WHOOP is the wearable built around strain and recovery, not a step vanity score. Members live in the loop of train hard, sleep hard, and show up again tomorrow.
Why a Cadoo fitness game
A daily verified pushup game turns recovery culture into proof-of-work shareables: the strain is visible, the streak is social, and the brand rides every clip.
On our roadmap: redeem winnings toward WHOOP goods and services. Not live yet. We’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by WHOOP.
Why WHOOP is on this shelf
The industry case for a WHOOP game, from the trade press.
Raised $575M at a $10B valuation with backing from Abbott and Mayo Clinic, ahead of in-app telehealth and Medicare inroads.
Unveiled two next-gen wearables, WHOOP 5.0 and WHOOP MG.
Targeting strength: acquired Humon Hex SmO2 tech and VBT platform PUSH while patenting muscular-demand tracking.
Hired former FDA advisor Dr. Ami Bhatt as chief medical officer, following its medical-grade band and Mayo Clinic and Abbott partnerships.
Partnered with Natural Cycles on hormone-free birth control.
Joined the Medicare wearables push with a free strap, membership and blood pressure cuff; 91% of its over-65 users open the app daily.
Launched a jewelry-inspired wearable.
Fitt cited ~3M WHOOP members versus 100M+ active Apple Watch users and 5M Oura members as Apple commoditized wearable features.
Reporting: Fitt Insider
WHOOP in Athletech News
Recent coverage from the fitness industry's operator desk.
Athletech asked whether Apple is entering the screenless wearables market WHOOP dominates.
Reporting: Athletech News
In the news
Happy Health adds blood pressure to a smart ring
Fitt called blood pressure the CGM moment for wearables. Happy Health added cuff-like tracking to a ring, and the same issue notes WHOOP is on an FDA path of its own.
Read at Fitt Insider ↗What WHOOP gets by sponsoring a Cadoo game
Not a logo on a landing page: a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof: you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends commit and sweat together. Each share carries your brand into their network: marketing that moves because someone actually did the work.
Measurable engagement
CadooVision-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat: in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite: friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: tim@cadoo.io
WHOOP shareables: clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
WHOOP Fans Strain Streak
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
WHOOP Fans Daily Steps
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
WHOOP Fans Daily Squatups
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
💪 Pushups
🦵 Squatups
👟 Steps
Get in the game
Download Cadoo to join WHOOP games. WHOOP store credit goes to winners while the funded pool lasts.
Download Cadoo on the App Store Get Cadoo on Google PlayWHOOP levels
WHOOP levels. Finish games to graduate. Higher levels unlock harder games and more WHOOP store credit on skins. Get fit. Inspire friends. Get paid. CadooVision counts every rep.
Prize shelf
The back of the wrapper. Brand credit is spent in the store inside the Cadoo app, on brand skins. Store credit is not cash. Redeeming brand credit for in-store and online purchases at the brand is coming soon.
Prize shelf coming as this sponsor adds rewards you can work toward.
Fitness Games for Wearables & Recovery
The band measures everything and moves no one. Data-rich, action-poor, and when the daily score stops feeling like a reason to train, the subscription is the next thing to go.
Turn the metric into a game
Readiness, strain and sleep stop being charts and start being the reason she trains today: inside a game wearing your name.
Verify what the wrist cannot see
Pushups, squatups, situps, dipups and pullups are counted on camera. Steps come from Apple Health or Health Connect. Nothing runs on the honor system.
Give the subscription a job
A member playing your weekly game has a live reason to keep paying past month three: the renewal defends itself.
Reps are counted on camera; steps come from Apple Health or Health Connect. Privacy · Terms
What WHOOP gets
WHOOP keeps the name in the workout: less churn, more retention, growth from the people who already train, and no brand decay into a merch drop.
- Retention. Clients drift after the intro pack. The game keeps them on the calendar between visits.
- Churn. The back door closes when a live streak and a weekly goal with friends give a reason to stay every week.
- Growth. Skinned clips land in the group chat and bring friends who were not members. The skin is on the clip. The people who train become the marketers.
- Brand decay. When the name lives only in a drop, it fades. Verified workouts keep it in the work. Rewards spend on skins in the app. In-store redemption is not live.
Fund a series
You fund it. Cadoo runs the games. You send your people one link.