Your event, before the start line

Event organizers host verified training games. Participants train on camera, bring friends into the training game, and share skinned workout clips and Winner Cards named for your event.

Participants who arrive ready, a training game that grows itself, and weeks of sponsor-visible content: not one weekend.

The problem

Every event organizer already knows this

Four problems that quietly cost you participants and sponsors.

Readiness

Registrants sign up months out, then train alone, or not at all. An under-prepared participant has a harder day and a weaker reason to come back.

Drop-off

“I’ll start training Monday” quietly becomes a did-not-start. The gap between signup and start line is where the field thins.

Growth

New entries lean on ad spend, while your happiest participants have no easy way to bring a friend along for the training.

Sponsor value

Sponsors get race weekend. The weeks of training before it carry no event content and no sponsor visibility.

Everything below exists to flip all four.

The flywheel

Training in. Race-ready field out.

One loop, five turns, and it runs the whole training block.

🏁

Your event

Marathons, triathlons, walkathons, obstacle races, charity runs: anything with a date and a field.

🎮

Training games

Back-to-back verified training games under your name, up to 30 days each, for the weeks before the start, with no entry fee or with a commitment deposit.

📹

Clips & cards

Milestone camera workouts become skinned clips; standout finishers earn a Winner Card that names your event as host.

📣

Invites & reach

Participants post their proof with a one-tap invite, and friends who weren’t on your list join the training.

📈

Ready field, next year

Participants arrive trained, sponsors ride the whole block, and the loop feeds next year’s field.

Participants train with a reason. Your event gets weeks of proof, not one weekend.

The lifecycle

One registrant. One training game. Every number flips.

She meant to train. Life kept winning, until the game.

1

She registers, then the calendar takes over

She signed up excited. Twelve weeks out, work and family fill every evening, and the training plan sits unopened. Nothing between registration and race day asks her to start.

2

She joins your training game

Your registration email opens the first of your back-to-back training games under your event’s name, with no entry fee or with a commitment deposit where finishers share the rewards. A practice rep checks her form before she records, so every set clears the same bar.

3

The camera keeps her honest

Squatups on Tuesday, a plank hold on Thursday, a step target all week: counted on camera and synced from her phone. Cadoo verifies the training, not race-day results.

4

Her friends join the training

Her clip, skinned in your event’s look, hits the group chat with a one-tap invite. Friends who were never on your list join the training game: the shortest path from spectator to training partner.

5

She arrives ready, and posts the proof

She finishes the block, shares in the rewards, and posts a Winner Card naming your event. She lines up trained, with friends she recruited, and her feed has been advertising your event for weeks.

Readiness ↑

Participants train on a schedule with verified work behind them, so they arrive prepared and get more out of the day.

Drop-off ↓

A deposit, a scoreboard and friends watching give “start Monday” a reason to actually start.

Growth →

Invites grow the training game, not just the spectator list: every shared clip is a door into your event’s game. Race entries stay with your registration system.

Sponsors, all block

Your skin rides every clip for the whole training window: weeks of branded content your participants post themselves.

Same four problems. Opposite direction.

What we built

The verification engine behind it

Season 2 is live. This is the machine under the hood.

🎥

Camera-verified workouts

Pushups, situps, squatups, pullups, dipups and plank holds counted and form-scored by CadooVision on the phone camera. Only reps done right get credited. How form scoring works

👟

Steps from the phone

Step games sync from Apple Health or Google Health Connect: no extra hardware to buy or hand out. How steps work

🎬

Your skin on every clip

A group skin applies to every shareable clip generated from your event’s games: rep counts on screen, your look around them. How skins work

🃏

Winner Cards

Standout finishers earn a Winner Card that carries the game title and credits your event as host: a trophy participants want to post.

🔒

Registrant-only games

Gate a game to your event’s Group so only registrants and the friends they invite can see and join it, or make it public.

💸

Commitment deposits & rewards

Run games with no entry fee, games with a commitment deposit, or games with a prize pool your event funds. Finishers share the rewards.

Trust & privacy

Verified doesn't mean surveilled

Your community's workout footage is handled with rules you can put your name next to.

🔐

Encrypted, always

Workout video is encrypted in transit and at rest on Google Cloud, and is never visible to other players.

⏳

Raw video is temporary

Raw recordings auto-delete within 30 days of upload. The highlight clip is the keepsake: the footage is not an archive.

🎬

Private until shared

Clips and cards are visible only to the player until they choose to share them. Sharing is the player’s call, every time.

🚫

Never sold, never ads

Workout video and the movement data behind it are not used for advertising and are not sold. Read the privacy policy

For players

Get fit. Inspire friends. Get paid.

CadooVision counts every rep. Get fit with friends on reaching your fitness goals. Cadoo-verified workouts make it reliable. Shareable skinned workout videos and cards make it fun.

For organizers

Same flywheel, your audience

Events share the loop with brands and teams: what changes is who she is to you and the gap the game fills.

Registrants with a date

Events & racing

She’s a registrant; the gap is signup to start line. Training games keep the whole field moving.

Customers who wear you

Fitness brands

She’s a customer; the gap is between visits and purchases. The brand flywheel: retention, churn, growth and brand drift.

Fans who wear the badge

Team fans

He’s a fan; the gap is everything but game day. Side-vs-side games that get fans as fit as the players they watch.

Colleagues on one team

Companies & workplace teams

Private team games for companies and departments.

Training, not timing

Cadoo verifies workouts on the phone camera and steps from the phone. It doesn’t time your race or replace your results provider, and it needs no timing hardware.

Start on the web

Create and pay for a game in the browser; your participants join in the app. Step-by-step guide →

Your event only

Your page and your games carry your event, never a grid of other organizers’ games.

Weight-loss and GLP-1 audiences

Serving participants on a GLP-1 or a weight-loss journey? See how strength and step games fit. See the GLP-1 hub →

FAQ

Quick answers

How do event organizers use Cadoo?

Host back-to-back verified training games for your registrants in the weeks before the event: each game runs up to 30 days. Participants train on camera and with phone-synced steps, invite friends, and share skinned clips and Winner Cards that name your event.

Does Cadoo time the race?

No. Cadoo verifies training: reps on the phone camera and steps from Apple Health or Google Health Connect. Race-day timing and results stay with your timing provider.

Can we keep the game to our registrants?

Yes. Gate the game to your event’s Group so only people who join or are invited can see it in the app, or make it public to grow the training game.

Do participants need equipment?

Only for some games. Steps, pushups, squatups and plank holds need just a phone: the camera verifies reps and the phone’s health app supplies steps. Pull-up and dip games also need a bar.

Can participants redeem their rewards with us?

Not yet. Finishers earn rewards inside Cadoo today. In-store and online redemption with a brand is not live.

Put your event in their training

Host a verified training game this week, and give every registrant a reason to start today.